SEO consultant and SEO content writer building evergreen content systems for startups, SMEs, and freelancers
I’m Nicolo Grossi, founder of UpbeatSEO.
For over 12 years, I’ve led SEO and content across marketplaces, hotel brands, ski travel, and fintech, designing systems that made organic visibility predictable, scalable, and measurable. That work shaped how I approach SEO today: not as a collection of tactics, but as an operational growth system.
I left the corporate environment to focus on what I do best: helping startups, SMEs, and lean teams build evergreen content engines that grow non-branded traffic without hiring large SEO departments or relying on trial and error.
My work sits at the intersection of SEO, content strategy, and AI, where the highest leverage in organic growth now exists. I design content systems that are:- Structurally sound (fast, crawlable, and technically clear)
- Semantically strong (entities, topics, and internal relationships)
- Built for modern discovery (Search, AI Overviews, and generative engines)
- Operationally efficient (repeatable workflows, not ad-hoc publishing)
I don’t offer generic audits or one-off blog posts.
I build repeatable SEO and content systems that scale non-branded traffic, support pipeline, and keep working as search evolves.
Whether you’re a startup founder with limited resources, or a SME business owner who needs to gain visibility, my goal is always the same:
👉 Make your brand discoverable, trusted, and chosen. Not just found. Not just clicked. Chosen. If you want a website that performs reliably, and content that ranks, converts, and compounds over time, this is what I do best.SEO Consulting and Evergreen Content Systems
My SEO consulting and evergreen content systems services include:
Testimonials
Nico is dedicated, self-motivated, and methodical. He showed a high level of content, outreach, and SEO skills and was a valuable contributor to Fiverr SEO strategic projects. Nico is a professional I could always rely upon to get the job done.
Nicolo is a great worker. He is very motivated, highly skilled and always willing to go the extra mile. I really enjoyed working with him: he is so open minded and always full of creative and great ideas!
Nicolo is a rare person which brought a lot of value to the company. The fact that he has assorted and unique background and work experience puts him in a very good position as original thinker, outside the box and great motivation.
Nicolò is a great leader and mentor: he is very passionate in any project he receives and adapts great with his clients, with his abilities, adaptability, and dedication. I really appreciate his technical skills in marketing and SEO.
It was a great pleasure to work with Nicolo! At all times I have found him to be a reliable, efficient, hard-working, courteous and highly organized worker. I have always been very impressed with the way that he has approached work.
Experience
